About Rootly
Why we made Rootly, and what we believe about how children actually learn.
Why we started
Rootly began the way most homework fights do: a child who dreaded the practice book, and a parent who couldn’t tell whether any of it was working. School reports came twice a year, said “making good progress”, and offered nothing to act on.
So we built the thing we wished existed: fifteen calm, adaptive minutes a day for the child, and one honest page a week for the parent — mapped to what their school actually teaches. No stars that mean nothing. No homework wars. No report black box.
What we believe
Short, adaptive, every day. Consistency and the right next question matter far more than volume. A worksheet your child rushes teaches nothing.
You shouldn’t wait six months to learn your child is stuck on regrouping. If we know at the weekend, you should too — in plain English, in under a minute.
We hold the kids’ app to a hard line: no ads, no autoplay, no infinite scroll, no upsells. When the daily set is done, it gently says so and stops.
A child who opens Rootly on a Saturday because they want to has already won. Streaks and Sprout exist to build that pull — never to manufacture guilt.
Our standards
Built to UK AADC, GDPR and COPPA standards from day one.
No advertising and no third-party tracking in the kids’ app. Ever.
Your child’s data is yours — export it or delete it any time from your dashboard.
Five national curricula — UK, Ireland, US, Canada and Australia — each rebuilt, not translated.
No card up front. We’ll keep their progress safe even if you decide it’s not for you.